The customer is a leading provider of procurement and supply chain solutions that help clients achieve their business objectives.
The customer offers a comprehensive range of services, including strategic and advisory consulting, cutting-edge technology and managed services, with a focus on procurement and supply chain transformation. The customer faced several challenges in expanding his business. He wanted to increase his capacity to serve more customers, reduce the costs and time of travel, and access a global market that would allow him to collaborate with corporations across different regions and time zones. He also wanted to target top-level executives, such as CXOs, who had the authority to approve spending, but who had limited time and attention for marketing materials or sales presentations.
The customer needed a solution that would enable him to deliver his service in an interactive and engaging way, without compromising on the quality of communication or collaboration. He needed a solution that would allow him to create and share a dynamic mind-map with his customers in real time, and also give them the option to see and hear each other.
The customer was already familiar with Cisco WebEx®, an online platform that met his requirements. He chose Cisco WebEx® as the solution for his business needs.
Challenge
- Transform business model for proven strategic business software too
- Enable direct, hands-on facilitation without travel or physical meetings
- Bring in multiple participants from any location, using any connected device
Solution
- Cisco WebEx collaborative platform enables powerful pre-sales demos
- WebEx online desktop-sharing via multiple devices with live audio and video
- Easy access to conference recordings for quick linkage to mind maps
Results
- WebEx reach and scalability support global business model
- Average travel-related cost avoidance for meeting of people
- 100 percent sales conversion success rate from Cisco WebEx sales presentations
